Various fields of fashion photography that every fashion photographer must know
picture credit:- Gaurav Shoots
Photography that every fashion Photographer must know
Today, most of us have heard of fashion photography. It’s a genre of photography that mainly captures the clothing or fashion items. Fashion photographers nowadays are in great demand especially in places like New York, Paris, London, and Milan. Being in the fashion industry for three years made me realized that fashion photography is not only about capturing the models wearing a fashion item, its more than that. It is about bringing the lifestyle in the eye of the camera. So come let us explore the fashion world together!
Fashion photography has existed since the earliest days of photography. The first fashion photo was taken in the court of Napoleon Bonaparte in France in 1856. When Adolphe Braun published a book that featured the photographs of Virginia Oldoini, the concept of fashion photography originated. Hence, Virginia Oldoini became the first fashion model of her time.
The Countess of Castiglione in a photo by
Pierre-Louise Pierson, c.1863/66
What is fashion photography? As presented in the earlier section, fashion photography is taking photographs of fashion items. It is most common on advertising boards and in fashion magazines. The photography will usually feature models wearing the display items.
Model wearing fashion clothing
Pic Credits: Gaurav shoots
But it would be incorrect to assume that fashion photography is of one kind. There are more sorts of photography under it. To know more kinds, keep reading.
Types of fashion photography:-
1.) High fashion photography
This type of photography captures the model for high fashion brands like Prada, Chanel, Fendi, etc. The idea is to show the products these brands have to offer through models. This type of photo mainly gets published in high fashion magazines and huge banners.
Model posing for the brand ‘The style watcher’
2.)Editorial fashion photography
This type of fashion photography is unique and famous because these kinds of photos convey a story through a photograph. Here the job of the photographer is to capture such a moment when the model is in the middle of doing something while they have worn the fashion dress. This serves to explain the lifestyle and what they are doing. Editorial fashion photographs get advertised in magazines, brochures, or manuals as a story and they are in much demand nowadays.
Pic Credits: Gaurav shoots (Photograph depicting a story)
3.) Catalogue fashion photography
This is one of the most basic kinds of fashion photography as this prioritizes only the garments and brands. This kind of photography focuses largely on the clothes a model is wearing and not on the model herself/himself. The central goal of the catalogue fashion photography is to sell the dress and promote their brand.
Pic Credits: Gaurav shoots (Main focus is on the dress)
4.) Portrait fashion photography
The most recognized sort of fashion photography is snapping portraitures. It implies merely to click the photograph of your model in numerous postures. Now you might think that how clicking portraits is fashion photography? Well, the only distinction is that your model is well dressed up with high-end makeup and clothes in portrait fashion photography.
Pic Credits: Gaurav shoots (Portrait fashion photography)
5.)Street fashion photography
This sort of photography simply signifies to click photographs of models walking on streets wearing fashion outfits. Street fashion photography is a fun way to capture shots. You can also compose your photo by involving other random people on the streets.
Pic credits: Gaurav shoots (Portrait fashion photography)
6.)Lifestyle fashion photography
You may or may not have heard of this kind of fashion photography. But what is astonishing is that lifestyle has a very big role to play in the field of fashion photography. Lifestyle is all about us; how we think, how we live, what we eat, what we do, etc. Our lifestyle also reveals how we dress up and so the word lifestyle and fashion cannot be separated. Lifestyle fashion photography helps us to know what is in trends like clothes, designs, and colors. Lifestyle fashion photography helps people to be trendy and fashionable.
Pic credits: Gaurav shoots (Lifestyle fashion shoot)
7.) Social media fashion photography
Social media has become such a platform to influence people easily. People using social media like Facebook, Twitter, Instagram, etc get influencers easily. You may have heard of the term ‘ fashion blogger’, this simply means that people post their photos wearing the trendiest clothes to influence other people and also they want to get recognized and popular. Social media photography is not necessarily done by using a DSLR but any smartphone.
Pic credits: Gaurav shoots (Social media shoot wearing trendy clothes)
8.) Advertising fashion photography
This means to advertise or promote your products through fashion photography. Advertising products through fashion photography helps to promote the product and also is a win-win situation for the model, photographer, and the brand because they might get recognized for their work.
Pic credits: Gaurav shoots (Advertising the product of ‘modern myth’)
Here is some of my fashion photography work that I would like to share with you all:
Fashion photography is of the types discussed above. It may be of more types. As the fashion trends change the types may also increase. Every field of fashion photography has its uniqueness and works in its ways. I believe that every field of fashion photography is important. Working in this industry for the last three years made me realized that fashion photography is not only about clothes you are wearing but about the attitude you have in you. It’s not about what you look from the outside but who you are from within.